HCV AWARENESS SEASON
As a way to kickstart treatment initiation following a pandemic-mired 2020, we introduced Hepatitis Awareness Season, a three-month-long competition to spur therapeutic specialists to get the EPCLUSA brand story to more health care providers. The event married three major points on the calendar—Hepatitis Awareness Month for May, EPCLUSA's 5th birthday in June, and World Hepatitis Day in July—to celebrate the progress made in combating HCV, while calling attention to the ever-present treatment gap that continues to grow due to the opioid epidemic and injection drug use.
Art Director: Madison Grube
Copywriter: Matthew Ingardia
Agency: FCB Health
Client: Epclusa
Initiative reveal: Logo puzzle
Morning kit
To get reps excited for the upcoming competition, we sent out a customized coffee bag with brand messaging reimagined as common café lingo along with a box of cookies frosted with the HCV Awareness Season badge and rallying cry: find, treat, celebrate, repeat.
Cocktail set
For the summer months, we rolled our a cocktail set complete with a pair of EPCLUSA-inspired drinks served up in customized glassware emblazoned with the brand logo and HCV Awareness Season badge.
Impact of 3 and Birthday Mailer
As part of HCV Awareness Season, we also created two print pieces to aid salespersons in telling a cohesive brand story. The Impact of 3 targeted doctors with diagnosed but untreated patients, and how, together with EPCLUSA, they can narrow the treatment gap. The Birthday Mailer was a celebration of the progress EPCLUSA has made in its 5 years since approval, as well as a reminder of the broad range of patients the treatment continues to help to this day.
National Convention Booth
With the return to in-person medical conventions in late 2021, we wanted to design a booth that captured visitors' attention while presenting some of the major brand takeaways in a new, interesting way. This concept leaned into our then-recent birthday celebration, featuring snapshot iconography and towers skinned in our confetti wallpaper, along with an interactive photo booth and wall to leave a special birthday message.
