Spencer

As part of my Summer 2016 internship with The Bloc, the team of ten interns were tasked with concepting for the DTC launch campaign of Spencer, an automated pill dispenser with a personality, which, unlike its competitors, featured interaction with a pharmacist as well as the patient and caregiver.

Social Posts

Our goal in this campaign was to target female caregivers. These are women pulled in every direction. They find themselves busy all the time, usually taking care of other people, and rarely find themselves with time to enjoy for themselves. Though some of these women were caregivers to a parent and others were caregivers to a spouse, both could benefit from a newfound freedom in purchasing Spencer. They could place some of their immense responsibility on something, or someone, that they knew they could count on.

This concept was meant to emphasize the things that the caregiver could now have time for with Spencer by her side. These new activities are still selfless and family-oriented, as this is still a self-less and family-oriented target. The difference is that now she has time to make the memories she might not have had the time or energy to make otherwise.