Kentor

Designer: Madison Grube
Creative Direction: Keith Manlove, Invenio

The Kentor Company is a boutique firm of financial strategists that help clients meet their financial goals by implementing thoughtfully-tailored strategies and forming a long-lasting partnership.

For the rebranding, Kentor wanted a modernized look that fit the firm’s commitment, patience, and unparalleled knowledge and service. The goal with all of their materials (site and additional assets to come) convey a maturity on par with their experience.

Logo

As financial connoisseurs, Kentor wanted their logo to visualize their expert process in developing and implementing financial strategies unique to each and every client. Thus, we chose a strong, geometric font and, in the ‘O’, a graphic that visualizes many pieces coming together in perfect harmony. We followed this with their new tagline “Comprehensive Financial Strategies” to create a unified lockup that best reflects Kentor’s new positioning.